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Sunday, 27 January 2013 07:56

10 Signs You're Not A Social Business

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Confused about what makes a business social? What 10 Signs You're Not A Social Business can you look for? Sometimes it's easier to see the reverse according to Debra Donston-Miller.

Just what is a social business? And what makes a social business leader? When The BrainYard went in search of people and organizations that are setting the social business pace, we found lots of common ground, including an inherent belief that social products and practices could improve business processes, and an openness to try new things. We also found lots of examples of companies using social technologies for collaboration and for identifying and leveraging expertise within the organization.

Indeed, there are many ways to tell that you are -- or are on your way to becoming -- a social business leader. Conversely, there are some sure signs that you're not even close. Here, The BrainYard offers 10 ways to tell that you, your organization, or maybe both, are not leading the way -- at least not yet -- when it comes to social.

10 Signs You're Not A Social Business

1. You think that social = Facebook. Period.
2. Your Facebook presence is a Wikipedia placeholder.
3. Your company has had presence on Twitter for two years, but the latest post says, "Hey, we're on Twitter! Follow us!"

4. You believe that social anything is just one big productivity sink. You want your users doing real work, not wasting time on social media.

Click here to read the rest of the list

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